marketingguerilla.net Blog Archive Commercial Retail - online as effectively as TV
Reston (pte) - Online advertising has proven itself for retail as effective as the traditional television advertising. With a sales increase of nine percent over the course of three months, bringing the Internet advertising the retail of consumer olive harvesters goods now just such successes as the Advertise olive harvesters on TV. This is evident from the current results of a series of studies by comScore and dunnhumbyUSA http://www.comscore.com http://www.dunnhumby.com. While online campaigns brought in the advertised brands olive harvesters in the average revenue growth of nine per cent, on television advertising olive harvesters does only an average of plus eight per cent was achieved.
The study examined advertising campaigns for various brands of consumer goods categories olive harvesters such as cereal, pizza, juice drinks, prepared meals, pasta, tea, deodorants and toothpaste. It turned over a Beobachtungszeitrum three months, were the online advertising olive harvesters campaigns to be able to increase sales of their brands in supermarkets by an average of nine percent. About 80 percent of surveyed Internet advertisements were at the end of a statistically significant increase in sales. Served as comparison studies on the effectiveness of TV advertising, conducted by Information Resources Inc. (IRI). It was found in 36 percent of the studied campaigns, a significant increase in sales.
"These results confirm the ability of online advertising, the retail sales of consumer goods at the same rate as to increase TV advertising," said Gian Fulgoni, chairman of comScore. It is likely that the more precise way of the Internet, to be targeted, the main reason for the effectiveness olive harvesters is. They add that online advertising is cheaper than TV advertising in general. From the perspective of commercial agents such as Bill Pearce, senior vice president at Del Monte Foods, put the study results encouraging news for CPG marketers online and offline represents "Because olive harvesters the data confirm the ability of online marketing results online on the store shelf level to be determined."
Without online marketing now comes from hardly any company. By the financial and economic crisis has driven the shift in thinking also in terms of marketing strategy. This was about a Absolit trend study earlier this year, after more than half of the companies surveyed plan to expand their activities in this area (reported pressrelease: http://pressetext.com/news/090130003/). "Overall, we can say that online marketing has become an obligation. Those companies that have not yet engaged olive harvesters in this field, it will not be able to afford long to turn a blind eye ", also marketing expert Torsten Schwarz of Absolit confirmed to press text.
The post was on the 28th August 2009 at 22:05 and is filed published in Studies & Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Reston (pte) - Online advertising has proven itself for retail as effective as the traditional television advertising. With a sales increase of nine percent over the course of three months, bringing the Internet advertising the retail of consumer olive harvesters goods now just such successes as the Advertise olive harvesters on TV. This is evident from the current results of a series of studies by comScore and dunnhumbyUSA http://www.comscore.com http://www.dunnhumby.com. While online campaigns brought in the advertised brands olive harvesters in the average revenue growth of nine per cent, on television advertising olive harvesters does only an average of plus eight per cent was achieved.
The study examined advertising campaigns for various brands of consumer goods categories olive harvesters such as cereal, pizza, juice drinks, prepared meals, pasta, tea, deodorants and toothpaste. It turned over a Beobachtungszeitrum three months, were the online advertising olive harvesters campaigns to be able to increase sales of their brands in supermarkets by an average of nine percent. About 80 percent of surveyed Internet advertisements were at the end of a statistically significant increase in sales. Served as comparison studies on the effectiveness of TV advertising, conducted by Information Resources Inc. (IRI). It was found in 36 percent of the studied campaigns, a significant increase in sales.
"These results confirm the ability of online advertising, the retail sales of consumer goods at the same rate as to increase TV advertising," said Gian Fulgoni, chairman of comScore. It is likely that the more precise way of the Internet, to be targeted, the main reason for the effectiveness olive harvesters is. They add that online advertising is cheaper than TV advertising in general. From the perspective of commercial agents such as Bill Pearce, senior vice president at Del Monte Foods, put the study results encouraging news for CPG marketers online and offline represents "Because olive harvesters the data confirm the ability of online marketing results online on the store shelf level to be determined."
Without online marketing now comes from hardly any company. By the financial and economic crisis has driven the shift in thinking also in terms of marketing strategy. This was about a Absolit trend study earlier this year, after more than half of the companies surveyed plan to expand their activities in this area (reported pressrelease: http://pressetext.com/news/090130003/). "Overall, we can say that online marketing has become an obligation. Those companies that have not yet engaged olive harvesters in this field, it will not be able to afford long to turn a blind eye ", also marketing expert Torsten Schwarz of Absolit confirmed to press text.
The post was on the 28th August 2009 at 22:05 and is filed published in Studies & Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Categories General (24) Interviews (9) literature Tips (33) Marketing & Comments (360) Markets & Industries olive harvesters (187) Online Marketing (172) Products & Reviews (56) Studies olive harvesters and Surveys (503) Events (36) Advertising (42 ) Archives January 2012 October 2011 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October olive harvesters 2008 September 2008 August olive harvesters 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 July 2007 April 2007 Meta Register Log in Search
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