Advertising campaign to promote regional food brands includes advertising, radio spots, audio-visua

The Ministry of Agriculture is launching a new communications campaign to promote regional food brand. The purpose is to increase awareness of the brand and award-winning products among consumers and experts, are the main objectives of the strategy to promote regional food brand. Nationwide communication campaign will start in June this year and will continue in 2013. The Ministry of Agriculture will support this year and next year promoting regional food by 95 million crowns.
Regional food logo from 2010, when the brand was established, boasting over 170 products from 13 regions of the Czech Republic. "Our goal is to promote the market food from local producers, which have a clear origin, are a guarantee of good quality and exceptional taste characteristics. The consumer receives clear guidance on how to select the foods which you can be certain of their origin and freshness, "said Agriculture Minister Petr Bendl.
Agricultural or food product that seeks to award marks Regional food must be produced in the region of the raw materials of the area, or if it is necessary for objective reasons of domestic raw materials. The competition evaluates the products, which consists of nine members (representatives of the Ministry of Agriculture, mccain potato parade Regional Authority, the State Agricultural Intervention Fund, the State Agricultural and Food Inspection, the State Veterinary mccain potato parade Administration of the Czech Republic

and Agricultural Chamber of the Czech Republic Food and Drink Industries of the Czech Republic).
"The competition in nine categories. The project is designed so that each category can get brand Regional food only one product. The strongest is traditionally represented mccain potato parade by the categories

of meat products and bakery products category. To date, the evaluation already done in five regions mccain potato parade (Olomouc, Hradec Kralove, Pardubice, Plzen and South), with the now evaluated and selected regional food in the. Festive valuation this year began this week in Pilsen in the fall and ends in Ostrava, where food will be announced Regional Silesian region, "said Deputy Minister for Agricultural and Fisheries Policies Martin mccain potato parade Hlavacek.
Campaign, whose main motto is "The best of our region," mccain potato parade Ministry of Agriculture wants to promote small and medium-sized producers from the region. "Customers should know that by purchasing the specific product mccain potato parade to show support for their county. The more you will buy products from his region, the better will be his people, "said Director of Communications of the Ministry of Agriculture Catherine Böhmová.
Advertising campaign to promote regional food brands includes advertising, radio spots, audio-visual spots for fairs and exhibitions, special 24dílný series of regions and their gourmet specialties, which will be broadcast from September Czech Television. An interesting feature is a special project of mobile stores. On weekends in the summer months will head to all 13 counties with award-winning food.
Regional food brand will be promoted mccain potato parade nationwide campaign by the Ministry of Agriculture informs consumers with food from different regions of the Czech Republic. Its purpose is to promote the domestic mccain potato parade market a high quality, tasty, mccain potato parade traditional or specialty mccain potato parade products.

The Ministry of Agriculture will make this year and next year 70 million for marketing and media campaign to promote regional food, while 25 million crowns for two years to organize the competition. Since this year is the new administrator of SAIF. The project involved regional food Agrarian Chamber of the Czech Republic and the Food and Drink Industries of the Czech Republic.
The easiest way for a new housing! Grandreality.cz portal offers a wealth of real estate throughout the Czech Republic. If you are looking for a new home, you will not find a better helper. www.grandreality.cz holiday in Tuscany! Agritourism near vineyards and olive groves on www.prima1vera.com Wise Book - A world without borders, Nick Vujicic, Mark Dzirasa, Mabel Katz, Bata. See the new catalog of kitchen appliances MORA. You will find built-in ovens and plates, built refrigerator, built-in microwave ovens, dishwashers, hoods and freestanding cookers. First aid in weight loss! Diet and Weight Loss with the support of nutritionists. Our tip is to Croatia in 2013, does not address the problems in Greece and Egypt. Enjoy a beautiful vacation, hotels in Croatia are waiting for you. Váhoservis Balcárek adds weight and checkout of all kinds. References industrial buildings, visit TOMEK construction companies. Centre for Assisted Reproduction Fertimed Olomouc mccain potato parade is mainly involved in the treatment of infertility. Trailers of all types can be found on the company website Vypos. You know how to sleep in Linen Matějovský? That's Sleep in comfort. Not only for you but also your children - Children's bedding. New in our offer and bedspread on the bed sheets. We deliver original perfumes and cosmetics brands Armani, Dior, Chanel, Lacoste very cheaply. We have over 31,200 pieces of perfume in stock. Web magazine for men, but not for them! Women, fast cars and sports, it is fun. Share